
High Larch Lodge
Banff, Canada · ★ 4.7
$275 / night





CustomerExperienceAI

I'm Jason. I'm a CX strategist, designer, technologist, and perennial dabbler.
Story 01


10M+ customers. The same digital experience for each.
Used machine learning to identify clusters.
Identified real-world lookalikes; researched and enriched into segments.
Defined tactics to target each segment, and created a roadmap to 1:1 personalization.

Story 02


Associates needed help synthesizing vast research into a company perspective.
Designed and deployed an AI-brained digital research assistant.
Wrote its personality; defined its data sources and guardrails.
Deployed internally to all employees.
A global investment firm's innovation lab. Led experience strategy for a digital avatar built on retrieval-augmented generation (RAG): it answered employees’ questions from the innovation lab’s own proprietary research on AI, blockchain, emerging technology and security, citing its sources. Designed the avatar, wrote its corpus and personality, managed the engineer who built its "brain", and tested it end to end.
Example: a client asks "What’s your firm’s view on agentic commerce?" The avatar answers from the firm's own research with three points: Early, but real: AI agents are starting to shop on consumers’ behalf. Payments are building the rails: Card networks are getting ready for purchases made by agents. Product data is the new shelf: Retailers that agents can read stand to win.
Story 03
A global hotel chain needed its first mobile app.
Assessed competitive landscape and led feature ideation.
Created the mobile experience vision, prioritized MVP scope.
Advised dev team, shipped chain’s first mobile app.
Trained on his professional profile
Off the clock: Family, The dog, Skiing, Sugaring, Mountain biking, Boating.
Objects shown are my own; product names and brands belong to their owners. No affiliation or endorsement implied.